BOOK SERIES ADVENTURES

This blog first appeared on the Hometown Reads website [https://HometownReads.com], which I highly recommend to both readers and authors seeking to learn more about the art and business of publishing books!  Just click https://hometownauthors.com to view a variety of articles from member authors…

You’ve published a book series!  A true accomplishment, regardless of whether you planned it or not.  But while you were promised great things would emerge at this point in your writing career, you are facing a few challenges.  Allow me to tell you about issues I’ve confronted during publication of Murder on Mokulua Drive, the second Natalie Seachrist Hawaiian mystery

Elemental Consistency
Beyond avoiding copyright violation in the chapter-opening quotes I use, I guard against repetition.  During pre-publication review of Murder on Mokulua Drive, I discovered I’d reused a quote from Prospect for Murder.  My records of aphorisms now indicate when and where a quote is used.

Character and locale Parity
Initially, I had a male protagonist.  Whoops…my writers’ salon found that “voice” more appropriate to a woman.
Names, their spellings, descriptions, and pronunciation must all be checked.  Imagine my chagrin in realizing I’d changed a name’s pronunciation mid-way through PFM’s audio edition!
While my protagonist thinks in whole words, she speaks with contractions.  I now begin each book by reviewing my chart of persons, places, and their characteristics. 

Plurality
Promotional text highlighting aspects of a single book must encompass each title in a series.  Having multiple titles often means having different editions.  For PFM, I had hardcover, softcover, Ebook, and physical and digital audio editions. MOMD is currently available in only hardcover and Ebook. Softcover and audio references (like “Audible.com”) are omitted when describing the second book.    

Presenting Yourself
If you have a publisher or literary agent, they may have guidelines for presenting yourself personally, online, and in traditional and social media. If you’ve never been in the public eye, you may be grateful for suggestions about wardrobe, hair, accessories, and makeup [yes, men sometimes require makeup].

What you say and how you relate it will shift depending on the media or venue.  I’m not suggesting you become a shape-shifting chameleon, but envisioning each audience helps you see yourself as they will.

Marketing Yourself
Regardless of who directs your marketing, examine media kit samples to see what you should prepare.  This will include bios, photos, sample media releases, and relatable stories, covering:
~  Background [family, education, career]
~  Daily Life [home, work, writing locale, pets, hobbies]
~  Writing Methodology [research, writing, editing]
~  Influential People [affecting your work and life]
~  Author Experiences
~  Changes in Your Writing

Describing Yourself
Were you initially described as a debut author? That’s no longer relevant.  What other life changes will impact your self-description.  Are you in a new professional position?  Where do you live, or travel for research, sales, and presentations?   

Elastic Promotional Text
Periodically (and in varying length), you’ll need to restructure text for:
~  Media releases about books, awards, appearances
~  Bios for ads, event programs, introductions
~  Submission of your work for reviews and contests
~  Website discussions of your life and authorship
~  Social media posts, comments, and event announcements

Welcoming Images
Gather images to stimulate the interest of colleagues, readers, listeners, and the general public including:
~  You and your surroundings
~  Events in which you participate
~  Images attracting your interest
~  Organizational and community involvement
~  Images relevant to characters, scenery, and activity in your writing

Designing Inviting Websites and Blogs
Working alone or with a web master, there are many aspects to consider.  First, you may have a website from before becoming an author. Some elements may be recyclable.  With bios, book synopses, and pertinent images available, much of your material is ready for upload.  You just need to weave it all together to appropriately reveal you and your work.  Consider:
~  Styles appealing to your target market [realism, art deco, country kitch…]
~  Colors [you like and wear; those describing your work]
~  Shapes reflecting your style and work [linear or curved]
~  Textures, natural or man-made [wood, silk, metal, stone, plastic]

Final thoughts?  Well, there’s nothing final about the process of writing…or of marketing your work.  As with your compositions, keeping electronic and hardcopy samples of your promotional material, will help you shape attractive representations of your unfolding life’s work! 

Wishing you the best,
Jeanne Burrows-Johnson, wordsmith and design consultant

 

 

A Birthday Review

In checking the date of my last blog, I realize how long it’s been since my last one. With all that’s taken place in the last couple of years, the conclusion of 2017 and the arrival of 2018 inspired me to examine the process that brought me to my recent birthday. 

Birthday Milestones
Have you found that for most people, birthdays are either super important, or nothing at all?  I guess I fall into the latter category…with a few exceptions.  At age eight, my grandmother baked a cake with a beautiful doll embedded in the center.  At 21, I was treated to gourmet French cuisine by a young man on a limited budget. I was surprised on my fiftieth birthday with a party planned by friends, colleagues, and clients.  

Near the end of 2017, I was honored when Prospect for Murder won first place for 6 x 9-inch cover art and was a finalist in the mystery and suspense category of the New Mexico-Arizona Book Awards.  At New Year’s, I was preparing for the publication of Murder on Mokulua Drive (the second Natalie Seachrist Hawaiian mystery).  Almost daily, there were details of publishing that needed to be considered…The days passed quickly, and it seemed that I had barely signed my contract with Artemesia Publishing when the book arrived on my doorstep.  The colors of the cover were evocative and the texture of partial embossing delightful.

In my contemplation of how I have reached this point in my career as a writer, design consultant, and speaker, I focused much of my attention on one event…

An Opportunity for Public Speaking
In 2017, I was asked to read my work at a meeting of the local chapter of the National Writers Union [NWU].  However, I wanted to offer attendees ideas that might prove useful in their own work.  What would be the theme of my presentation?  I began by examining both completed and planned projects.

I soon recognized a pattern of recycling in much of my writing.  This reached beyond what was embodied in the anthology, Under Sonoran Skies, Prose and Poetry from the High Desert.  For this project, I joined fellow authors Bill Black, Susan Cosby-Patton, Kay Lesh, Patricia Noble, and the late Larry Sakin, in offering pieces spanning several decades.  Aside from serving as art director and indexer, my contributions included a series of historical articles on Tucson, Arizona, an essay of advice to entrepreneurs, and one poem.  The only thing that was wholly fresh, was the poem.

As I considered the Natalie Seachrist series, I saw the weaving of elements from the lives of people I have known, my own life experiences, pan-Pacific history, and the multi-culturalism of Hawai`i.  It may seem as though I’m speaking like an author with a dozen published books, so I should mention that the third book, Murders of Conveyance, is finished, and Yen for Murder is nearing completion.  Unfortunately, the publishing business almost always lags behind an author’s actual output…

Looking through articles I wrote for clients and non-profit organizations, I again found a fusion of aspects of fact and fiction.  Even the ads and commercials I have helped shape blended components from today and yesterday, as I sought to merge where we find ourselves today with our journey to arrive here.

Eventually, I opted to read selections of my work for the NWU, while sharing how each had developed from earlier pieces.   I also suggested that my listeners create electronic files with verbiage that had fallen to the cutting room floor during editing, as well as electronic and hardcopy folders with concepts for future projects.  This has helped me to outline several future adventures for Natalie and her colleagues to experience…

An Author of Non-Fiction as well as Fiction
At the juncture of 2017 and 2018, I was also working on a new book of non-fiction, Conversations with Auntie Carol.  This is a series of seven oral history interviews planned for presentation in both print and audio editions.  Dating from 25 years ago, Caroline Kuliaikanu`ukapu Wilcox DeLima Farias told stories that delight audiences of many ages and backgrounds.  They range from episodes in her youth in `Ulupalakua, Maui, dancing hula awana in Waikīkī on December 6, 1941, and being a member of the family that includes Robert William Kalanihiapo Wilcox, a leader of the 1895 royalist rebellion to restore the sovereignty of Queen Lili`uokalani.

Becoming an Author
My birthday review began with remembering that NWU address, and then paused at the Auntie Carol and Natalie Seachrist projects.   Next, I moved on to a consideration of my overall life journey.  How had I reached the point of being an author of multiple books?  Today, students in college and even high school are urged to recognize that they will probably have multiple careers in life.  How does one plan for this?  Consider my own experiences.  I spent years in training, performance, and teaching in the performing arts.  I worked in marketing and public relations for decades.  I earned a bachelor’s degree and had advanced education in history.  How could I have planned a more appropriate background for eventually becoming an author?

What about you?  Serendipity may have played a role in your arrival at the point where you find yourself today, but careful analysis and planning can help you determine where you will go next…and where you may conclude your earthly sojourn.  What can you do to strengthen your chances of liking new directions?  Consider the following

~  Are there projects you need to complete?
~  Are there people with whom you should reconnect or disconnect?
~  Should you embark on a program of education and self-improvement?
[Are you aware that you can take college classes by audit rather than credit?]
~  Do you need to widen your daily experiences to enhance your well-being?

In closing, my recommendation is to give yourself credit for having arrived at the point where you are in life!  There is only one of you…and the world should be a better place by your very presence!!!

Wishing you the best in your writing endeavors,
Jeanne Burrows-Johnson, wordsmith and design consultant

To learn more about the first book in the Natalie Seachrist Hawaiian mystery series, Conversations with Auntie Carol, and other projects, please visit my author’s website at JeanneBurrows-Johnson.com  For more ideas to strengthen your Wordpower© and branding, please visit: ImaginingsWordpower.com.